BACKGROUND
Erica has over a decade of experience managing Olympic champions and elite athletes. She specializes in creating authentic partnerships and working with brands to maximize their goals through athlete sponsorships, appearances, and activations.
Prior to True North Sports, Erica spent 12 years working with Ken Sowles, the premier sports agent in the winter sports industry. Erica completed a Masters Degree in Business Administration while serving as the Associate Head Coach for the University of Vermont Ski Team. In her spare time Erica loves to chase her two young boys and enjoys introducing them to every sport possible.
Prior to True North Sports, Erica spent 12 years working with Ken Sowles, the premier sports agent in the winter sports industry. Erica completed a Masters Degree in Business Administration while serving as the Associate Head Coach for the University of Vermont Ski Team. In her spare time Erica loves to chase her two young boys and enjoys introducing them to every sport possible.
Erica (MacConnell) Vessey